RipeScan is an audit program conducted by the Hass Avocado Board (HAB). In-store audits are conducted in select chains and markets around the country. Store-level displays are evaluated based on pre-established criteria such as ripeness, display size and location. The California Avocado Commission (CAC) incorporates the RipeScan Performance information into its retail communications outreach.

To compliment this program, the CAC's Best Practices provides tips on receiving, handling, and the merchandising of ripe avocados resulting in quality displays. Research indicates that ripe avocados can outsell unripe avocados up to 4 to 1. Produce displays should be stocked with the appropriate mix of ripe and breaking fruit in order to meet consumer demand.

We're here to help!

If you have any questions, concerns or comments on our ripening programs or the Commission's services, please do not hesitate to contact our Merchandising Department at (800) 344-4333 or on the Web at CaliforniaAvocado.com/retail. We offer an assortment of materials with information on CAC's programs, nutritional information, and/or POS.

Store Audits Reveal Regional Differences

2008 RipeScan 2nd Round Results (June)
Market Averages
Round 2: June 1 — June 30, 2008
	Ripe	Breaking	Firm	Overripe
ARKANSAS MARKET	62%	4%	34%	0%
ATLANTA MARKET	36%	2%	51%	11%
BALTIMORE MARKET	56%	20%	20%	5%
BOSTON MARKET	34%	38%	22%	6%
CHARLOTTE MARKET	41%	26%	26%	7%
CHICAGO MARKET	25%	49%	22%	3%
CINCINNATI MARKET	55%	17%	7%	21%
COLUMBUS MARKET	30%	27%	25%	18%
DALLAS MARKET	38%	38%	23%	0%
DENVER MARKET	30%	23%	41%	6%
DETROIT MARKET	47%	16%	34%	2%
FRESNO MARKET	37%	23%	35%	6%
HOUSTON MARKET	40%	34%	19%	6%
INDIANAPOLIS MARKET	52%	31%	6%	12%
KANSAS CITY MARKET	67%	18%	15%	0%
LOUISVILLE MARKET	52%	23%	11%	14%
MIAMI MARKET	31%	21%	43%	5%
MILWAUKEE MARKET	47%	10%	39%	5%
MINNEAPOLIS MARKET	28%	34%	36%	2%
NASHVILLE MARKET	45%	32%	21%	2%
NEW YORK/NEW JERSEY MARKET	51%	27%	21%	2%
NORTHERN CALIFORNIA MARKET	32%	32%	26%	10%
PHILADELPHIA MARKET	54%	25%	13%	9%
PHOENIX MARKET	44%	130%	36%	8%
PITTSBURGH MARKET	42%	14%	38%	7%
PORTLAND MARKET	16%	12%	69%	4%
RICHMOND MARKET	62%	15%	12%	12%
ROCHESTER MARKET	69%	23%	6%	2%
SACRAMENTO MARKET	19%	44%	36%	1%
SALT LAKE CITY MARKET	26%	37%	37%	0%
SAN ANTONIO MARKET	25%	20%	47%	8%
SEATTLE MARKET	33%	28%	37%	2%
SOUTHERN CALIFORNIA MARKET	31%	29%	35%	5%
ST. LOUIS MARKET	70%	7%	22%	1%
TAMPA MARKET	30%	20%	35%	15%
National Average	39%	24%	30%	6%